Make your home stand out with The Hill Country Agents Team
Today's technology makes it easier than ever for consumers to view any listing on the market. As agents, we can enter a home into the MLS, click a button, and watch it automatically appear on Zillow, Trulia, etc.
Unfortunately, that can also make it harder for Buyers to distinguish one listing from another. After a certain point, they all tend to look the same.
We wanted Hill Country Agents listings to stand out from the crowd, so we decided to keep pushing.
The following is a quick run down of how we do it.
If there is one thing we know for sure, it's that Buyers want to see rich media... and lots of it.
Every listing we take receives professional photography and video; that's been a standard of ours for years. We also can provide aerial video for large properties with lots of land to give the potential buyer a great bird's eye view!
Your home is special, so the way it's presented should reflect that.
You don't just have a "3BD 2.5BA w/lgbckyard".
Your porch is where you "sit and watch the rain on a warm summer night".
Your kitchen has "Frank Lloyd Wright inspired, Kitchen Craft cabinetry".
When guests step into your home, they "enter a room with vaulted ceilings, wrought iron balusters, an open loft, and that beautiful barn door".
If Buyers hear your home's story, they'll fall in love with it too.
We'll tell them that story.
And we'll make sure they know: "Why We Love It".
We know it sounds insignificant and a little strange... but we've found that Buyers love the titles we give our listings.
They don't want to tell their friends that they're buying 123 Main Street.
They get to tell them all about "The Unicorn Ranch", "The Wow Factory", "Olde Town Pinnacle", or "The Pinterest House".
The house they're buying is special.
The biggest reason we're able to tell your Property Story is because we can control the presentation of it on our website.
The MLS, listing portals, and most broker sites all pretty much follow the same standard formatting. We're not given the freedom to change too much on sites we don't control.
On HillCountryAgents.com, the shackles have been released and we're free to show your home the way we envision it.
Now that we've created your amazing Property Story, how do we get Buyers to our website to see it? We employ a few different strategies, but chief among them is Facebook Marketing.
We understand people don't go to Facebook to buy a home. But we know the people who are buying homes are on Facebook.
More than once, we've heard stories like: "We weren't looking to buy a home, but we saw your listing on Facebook and realized we had to have it".
Come join the fun and give us a Like.
But what you really want to know is: Does it make a difference?
We know that the best way to make sure your home sells for its full value is to make it look great and show it to a lot of people.
With more than 150,000 page views in 2016, our Property Stories gave our Sellers that advantage.
That's why more than half of those listings sold within the first week.
And why more than half of them sold at, or above, list price.
Not to mention that we set a few neighborhood sales records along the way.
All the marketing in the world won't matter if you don't have the right agent representing you. We have an entire team of full time Realtors who take their jobs very seriously. When you hire one of us, you get us all.
Sell Your Home
Are you ready for your Property Story? Are you ready to Love Your Listing?